Mumbai/Bengaluru, 08th March, 2023: To honor the spirit of women and celebrate their strength on the occasion of National Women’s Month, Himalaya has launched its latest digital campaign, #NaturallyStrong. Conceptualized by Social Panga, the integrated digital and creative-first marketing agency and executed by production house The Yellow Shutter, the campaign aims at celebrating the natural strength of a women.
Himalaya’s hair care portfolio, which includes shampoo, conditioner, cream, oil, and henna, will showcase today’s women, and encourage them to embrace their inner strength and ability to accomplish everything they set their minds to. Women today are breaking stereotypes and challenging norms. They are strong, resilient, and powerful, and Himalaya believes their hair should reflect that too. Himalaya urges women to embrace their strength with the launch of #NaturallyStrong, giving them the ability to feel self-assured and strong.
The #NaturallyStrong campaign highlights the insight that whenever women are about to take charge and put their efforts into finishing a task, they instinctively tie their hair quickly because it makes them feel more focused. As a result, they believe they can overcome obstacles and accomplish their goals. Himalaya strongly believes that every woman is naturally strong and beautiful, and this campaign celebrates that inner power and confidence. The campaign also displays Himalaya’s hair care range of products, made with natural ingredients, and tailored to solve specific hair problems of various hair types. In addition, the products are free from harsh chemicals, making them safe and effective for everyday use.
The #NaturallyStrong campaign features a digital video showcasing women who have faced obstacles and become stronger and more self-assured. The campaign features real women from diverse backgrounds sharing their experiences/journeys of resilience and inner strength while demonstrating their capacity to manage anything and everything. The campaign invites women globally to share their experiences and celebrate their individuality by using the hashtag #NaturallyStrong.
“At Himalaya, we believe that strength comes from within, and our new DVC campaign perfectly encapsulates this idea. Our #NaturallyStrong campaign celebrates women’s inner courage and inherent resilience and strength. In addition, our hair care products have significantly grown, making them one of Himalaya’s top product categories. We are delighted to offer products that nourish hair and give women the confidence and ability to embrace who they are. The #NaturallyStrong campaign is testimony that Himalaya has always been at the forefront of promoting natural and environment-friendly beauty products,” said Mr. Sushil Goswami – General Manager, Marketing, Himalaya Wellness Company.
Sunitha Natarajan, Director – Digital Strategy, Social Panga said,“At Social Panga, we have always believed in bringing out narratives that leave a lasting impact. So, this Women’s Day, we did not want our brand to put out just another wish. We wanted to connect with the users on an intrinsic level and with our insight, we hit the nail on the head with a gesture so simple yet so close to home for most women. We are proud to tell this story that celebrates women’s inner strength, which comes so naturally to them.”
Speaking on the campaign Archana Sudarsan, Creative Director, Social Panga said “We always look for opportunities to tell real stories. And with Women’s Day, Himalaya gave us a chance to bring out a narrative that’s relatable to women all over the world. The moment of determination that we display by tying our hair just before taking on the world. This piece is truly special, because in a clutter of open hair sagas, here’s an attempt to celebrate the real gathering of strength.”
The campaign will run throughout March and will be promoted across social media platforms including Facebook, Instagram, and Twitter. Himalaya has also partnered with influencers to create engaging content and spread the message of celebrating women’s strength and confidence.
Mumbai: Sameeksha Agarwal from Churchgate’s H.R. College of Commerce and Economics won the first podium in ‘Spoken 22’, which is a fest organised by Kommuneity (A creative collective and media agency based in Mumbai). The event is Asia’s largest festival based on oratory performances and skills such as poetry, singing and debating with a massive foothold over college students in the city. The students from HR college had participated with the guidance of the college’s Public Speaking and Debating Society that houses students gifted with public speaking and oratory skills.
The other participants from the H.R. College were Mit Prajapati, Purvi Jajoo and Avnish Shinde.
भारत गौरव योजनेंतर्गत पहिल्या खाजगी रेल्वे सेवेला मंगळवारी हिरवा झेंडा दाखविण्यात आला. ही खाजगी ट्रेन मंगळवारी कोईम्बतूरमधून ८०० प्रवाश्यांसह रवाना होऊन आज सकाळी ६.३० वाजता शिर्डी साईनगर स्थानकात पोहोचली. या पहिल्या वहिल्या खाजगी ट्रेनला चांगला प्रतिसाद लाभला असून, या ट्रेनमधून तब्बल ८१० प्रवाशांनी प्रवास केला आहे. रेल्वे प्रशासनाच्यावतीने ही ट्रेन एका सर्व्हिस प्रोव्हायडरला (Service Provider) २ वर्षांसाठी भाडे तत्वावर दिली आहे.
या स्पेशल ट्रेनमधून जवळपास १५०० प्रवासी प्रवास करू शकतात. या खाजगी रेल्वेमध्ये फर्स्ट, सेकंड आणि थर्ड एसी कोच आणि स्लीपर कोच असे एकूण २० कोच आहेत. ही ट्रेन महिन्यातून किमान तीनदा कोईम्बतूर ते शिर्डी धावणार आहे. विशेष बाब म्हणजे, या ट्रेनचे तिकीट दर भारतीय रेल्वेकडून आकारल्या जाणार्या नियमित रेल्वे तिकीट दरांइतकाच असणार आहे. तसेच, या ट्रेनच्या प्रवाशांना शिर्डीच्या साईबाबा मंदिरात विशेष व्हीआयपी दर्शनाची व्यवस्था करण्यात येणार आहे. या ट्रेनची देखभाल हाउसकीपिंग ते संपूर्ण प्रवासातील ठराविक वेळेनंतर ट्रेनची साफसफाई सर्व्हिस प्रोव्हायडर्स करतील. तसेच ट्रेनमध्ये संपूर्ण शाकाहारी जेवणाचीही व्यवस्था करण्यात आली आहे.
या ट्रेनचे तिकीट दर प्रवाशांकडून सामान्य तिकीट दरांइतकेच आकारले जाणार असून स्लीपर नॉन एसीसाठी २,५०० रुपये, थर्ड एसीसाठी ५,००० रुपये, सेकंड एसीसाठी ७,००० रुपये आणि फर्स्ट एसीसाठी १०,००० रुपये मोजावे लागणार आहे. या रेल्वेमध्ये पोलीस दलासह एक रेल्वे कॅप्टन, एक डॉक्टर आणि खाजगी सुरक्षा कर्मचारीही असतील. देशातील ही पहिली खाजगी ट्रेन दक्षिणेतील राज्यांना शिर्डी कडे जोडणारी असून यामुळे कर्नाटक आणि तामिळनाडू मधून भाविक शिर्डीत साईबाबांचं दर्शन घेण्यासाठी थेट पोहोचतील.
Adila Nazrin and Fathima Noora, briefly got respite when the Kerala High Court allowed them to live together on Tuesday, 31 May.
Khushi Shah – Mumbai Uncensored, 1st June 2022
The end of May and beginning of June we wake up to Pride month. With a gift, better than expected the Kerala high court on Tuesday reunited a lesbian couple and allowed them to live together, days after they were separated by their parents who did not approve of their relationship. “It is a fresh lease of life for us. We thank all who supported us,” the couple told a local channel after the verdict.
Their love story goes back to their school days in Saudi Arabia where Nazrin and Noora had met and fallen in love. When each of them told their parents about their love, they faced severe opposition. The women reportedly had to tell their parents that they called the relationship off. However, they however continued their relationship.
When on 19 may they finally opened up to their parents again they were strongly objected and the couple then ran away and sought help from Vanaja Collective in Kozhikode. Vanaja Collective is an organisation that helps marginalised communities, especially those belonging to the LGBTQIA+ community.
The two sets of parents had carefully plotted to trick the girls so that they could take them away by taking them to a relative’s house in Ernakulam’s Aluva where “they were emotionally blackmailed.”
After filing a Habeas Corpus petition alleging the abduction of Noora against her will, the 23-year-old woman in a social media post claimed that her lesbian partner was forcibly taken away by the latter’s family and also alleged that the police refused to entertain her complaint saying her parents have every right to take or keep their daughter and dismissed it as a ‘’family matter’’. “On May 27 when we inquired with Thamarassery police station about the woman’s partner, they told us bluntly that she was with her parents and they cannot do anything on parents beating their children,” H Gargi, member of Vanaja, said.
She further claimed that she was assaulted by her partner’s parents when she tried to prevent them from taking the latter away on May 26th and that her partner was locked up in a room by her parents and tortured to end the relationship and change her sexual orientation.
At court, Fathima expressed her desire to leave with Adhila, which was accepted by the court and passed an order for the same. Adhila had earlier stated that Noora’s family is forcing her into ‘conversion therapy’ a practice that aims to change, ‘cure’ or ‘repair’ an individual’s sexual orientation or gender identity, is a global problem that causes severe physical and psychological suffering to its victims.
Adhila said though the court allowed them to live together, they were not ‘free’ yet. She said, “It was tough & drained us emotionally. We got a lot of support from people from the LGBTQ community. With the Kerala High Court order, we are happy & free. Actually, we are not completely free as our families are still threatening us.”
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