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Social Panga and Himalaya Haircare launch #NaturallyStrong on International Women’s Day

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Mumbai/Bengaluru, 08th March, 2023: To honor the spirit of women and celebrate their strength on the occasion of National Women’s Month, Himalaya has launched its latest digital campaign, #NaturallyStrong. Conceptualized by Social Panga, the integrated digital and creative-first marketing agency and executed by production house The Yellow Shutter, the campaign aims at celebrating the natural strength of a women.

Himalaya’s hair care portfolio, which includes shampoo, conditioner, cream, oil, and henna, will showcase today’s women, and encourage them to embrace their inner strength and ability to accomplish everything they set their minds to. Women today are breaking stereotypes and challenging norms. They are strong, resilient, and powerful, and Himalaya believes their hair should reflect that too. Himalaya urges women to embrace their strength with the launch of #NaturallyStrong, giving them the ability to feel self-assured and strong.

The #NaturallyStrong campaign highlights the insight that whenever women are about to take charge and put their efforts into finishing a task, they instinctively tie their hair quickly because it makes them feel more focused. As a result, they believe they can overcome obstacles and accomplish their goals. Himalaya strongly believes that every woman is naturally strong and beautiful, and this campaign celebrates that inner power and confidence. The campaign also displays Himalaya’s hair care range of products, made with natural ingredients, and tailored to solve specific hair problems of various hair types. In addition, the products are free from harsh chemicals, making them safe and effective for everyday use.

The #NaturallyStrong campaign features a digital video showcasing women who have faced obstacles and become stronger and more self-assured. The campaign features real women from diverse backgrounds sharing their experiences/journeys of resilience and inner strength while demonstrating their capacity to manage anything and everything. The campaign invites women globally to share their experiences and celebrate their individuality by using the hashtag #NaturallyStrong.

“At Himalaya, we believe that strength comes from within, and our new DVC campaign perfectly encapsulates this idea. Our #NaturallyStrong campaign celebrates women’s inner courage and inherent resilience and strength. In addition, our hair care products have significantly grown, making them one of Himalaya’s top product categories. We are delighted to offer products that nourish hair and give women the confidence and ability to embrace who they are. The #NaturallyStrong campaign is testimony that Himalaya has always been at the forefront of promoting natural and environment-friendly beauty products,” said Mr. Sushil Goswami – General Manager, Marketing, Himalaya Wellness Company.

Sunitha Natarajan, Director – Digital Strategy, Social Panga said, “At Social Panga, we have always believed in bringing out narratives that leave a lasting impact. So, this Women’s Day, we did not want our brand to put out just another wish. We wanted to connect with the users on an intrinsic level and with our insight, we hit the nail on the head with a gesture so simple yet so close to home for most women. We are proud to tell this story that celebrates women’s inner strength, which comes so naturally to them.”

Speaking on the campaign Archana Sudarsan, Creative Director, Social Panga said “We always look for opportunities to tell real stories. And with Women’s Day, Himalaya gave us a chance to bring out a narrative that’s relatable to women all over the world. The moment of determination that we display by tying our hair just before taking on the world. This piece is truly special, because in a clutter of open hair sagas, here’s an attempt to celebrate the real gathering of strength.”

The campaign will run throughout March and will be promoted across social media platforms including Facebook, Instagram, and Twitter. Himalaya has also partnered with influencers to create engaging content and spread the message of celebrating women’s strength and confidence.

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Fashion-Forward Compassion: PETA India Shines a Spotlight on Vegan Offerings at India Fashion Forum 2024

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6th March 2024, National:
PETA India made a significant impact and turned heads with its vegan fashion-forward booth at this year’s India Fashion Forum (IFF) at Conrad Bengaluru on 21 and 22 February. Launched in 2000, the IFF, India’s largest and most influential fashion retail intelligence event, hosted global leaders from all sectors of the fashion industry. It provided excellent networking opportunities for those invested in the business of fashion.

PETA India exhibited state-of-the-art materials and an extensive range of vegan products, including luxurious TENCEL LUXE vegan silk sarees from Taneira, a stunning vegan handbag and belt made of the plant-based leather Mirum by Anita Dongre, chic vegan leather accessories from couture label JADE by Monica and Karishma, fashionable and playful vegan leather shoes and a handbag from Papa Don’t Preach, apple and cactus leather handbags by Sarjaa, coconut leather materials and products from Malai, banana leather materials and products from Hult Prize winner Banofi Leather, men’s shoes and wallets from premium non-leather brand Ethik, and Cozywalks, and eco- and earth- friendly handbags, belts, and jewellery crafted from cork and banana bark by FOReT. PETA India staffers also spoke to businesses looking to obtain “PETA-Approved Vegan” and Beauty Without Bunnies certifications.

Compassionate fashion means showing respect for all living, feeling beings. Animals caged and killed for their skin are forced to live joyless, traumatic lives and suffer painful, inhumane deaths. Moreover, the industry is environmentally unsustainable: it pollutes the planet and causes widespread damage to biodiversity and human health. But vegan fashion continues to evolve. Vegan silk and leather made from plants look beautiful and feel luxurious, and thanks to brands making a conscious shift towards compassionate and sustainable fashion, they are increasingly accessible.

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Ujaas launches Menstrual Health Express

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Mumbai, 10th January, 2024:

Ujaas, an initiative by Aditya Birla Education Trust, has taken a monumental stride towards driving menstrual taboos and fostering nationwide awareness for menstrual health and hygiene management. Today marks the unveiling of the ‘Ujaas Menstrual Health Express,’ a pioneering initiative led by Ms. Advaitesha Birla, Founder of Ujaas. This ground-breaking initiative is the first of its kind in India, designed to traverse the length and breadth of the country, covering diverse regions and communities. A Menstrual Health Express Van a part of this initiative will cover 25 states and 106 cities, over 10000+ kilometres.  In a strategic move, Ujaas has partnered with local NGOs to drive awareness and gain insights into the varied cultures, practices, and beliefs surrounding menstruation and menstrual health and hygiene in different states of India.

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The initiative goes beyond mere awareness efforts, incorporating the distribution of free sanitary napkins, thereby transforming it into a comprehensive and impactful endeavour. Notably, a significant portion of these distributed napkins will be manufactured by Ujaas itself, in collaboration with Self-Help Groups. Through this collaboration, more than 25 women have received specialized training for sustainable cloth Napkin production, not only contributing to the campaign’s objectives but also enhancing their livelihoods. In total, over 250,000 pads will be distributed as part of this campaign, reflecting Ujaas’ commitment to addressing menstrual health challenges, empowering women, and making a substantial positive impact within communities nationwide.

Commenting on the launch Ms Advaitesha Birla, Founder, Ujaas expressed her dedication to women’s empowerment and menstrual health education. The Ujaas Menstrual Health Express reflects our steadfast dedication to empowering women and girls through education on menstrual health. Our goal is to extend our reach nationwide, ensuring widespread awareness and delivering accurate knowledge to enable girls to lead healthy and dignified lives. The Menstrual Health Express will build capacity of implementing partners including ASHA and Anganwadi workers and also gain insights on various menstrual health practices across India, while ensuring access to safe menstrual health products. Every year, over 23 million girls in India stop attending school because of their periods. Menstruation is a significant public health issue that causes enormous struggles, including discrimination and limited access to essential resources. Our primary objective is to elevate discussions and initiatives at the grassroots level, laying the foundation for a more inclusive and empowered future for women.”

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Adding further to the launch Dr Neerja Birla, Founder and Chairperson Aditya Birla Education Trust, extended her wholehearted support to the Ujaas Menstrual Health Express initiative, emphasizing the critical need for such endeavours at the national level. “Many girls are unaware of periods before their first menstruation cycle due to taboos and sociocultural restrictions, leading to potential health issues. The foremost strategy in dispelling myths is raising awareness among adolescent girls about menstrual health and hygiene. I am proud of Advaitesha for taking up this cause and driving it nationally. We hope to support as many girls as possible to lead a dignified and independent life during menstruation. Initiatives like these bring the conversation to local communities, engaging girls, women, and men, breaking the silence surrounding menstruation and fostering a healthier, more informed society.”

Ujaas, driven by the Aditya Birla Education Trust’s steadfast commitment to social development, has long been a beacon of progress in menstrual health and hygiene management. Through awareness workshops, free sanitary pad distribution, and collaborative initiatives, Ujaas empowers girls and women, particularly in underprivileged communities, to manage their menstrual cycles with dignity and confidence. Ujaas focuses on breaking down taboos and stereotypes, challenging the societal stigma associated with menstruation, and fostering a supportive environment that empowers girls to embrace their periods with confidence. Since its inception in 2021, Ujaas has touched the lives of 205,463 beneficiaries, distributing an impressive 2,575,348 sanitary pads, reaching out to 17 locations across Maharashtra.

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Driving Innovation, Changing Lives: Robotex India’s Unforgettable Milestone

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In the heart of Pune, Maharashtra, India, a beacon of innovation and compassion shines brightly through the efforts of Robotex India, an NGO dedicated to transforming lives through technology. As we embark on a journey through their impactful milestones, we discover a narrative of progress, empowerment, and societal change.

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Pioneering Robotics Education for Underprivileged Youth

Robotex India took its first step towards societal transformation by introducing robotics education to 1 million underprivileged youth. Breaking barriers and defying stereotypes, Robotex India has embarked on a mission to make technology accessible to all. Through workshops, training programs, and after-school initiatives, Robotex India equipped young minds with the tools to shape their futures.

Bridging the Gender Gap in STEM Education

Recognizing the gender gap in STEM fields, Robotex India initiated targeted programs to encourage girls to pursue their interests in science, technology, engineering, and mathematics. Through our flagship “Girls who build robots” mentorship program, Robotex India has successfully increased the representation of young women in the tech landscape, inspiring a new generation of female innovators.

Community Empowerment through Technological Solutions

Robotex India’s commitment to community development materialized through participation in the G20 Summit. The children showcased smart solutions for waste management to implementing technology-driven healthcare initiatives to over 5000 delegates and dignitaries, Robotex India became a catalyst for positive change at the grassroots level.

Impactful Rural Outreach Programs

Taking our mission beyond urban landscapes, Robotex India made significant strides in rural outreach. By leveraging technology to enhance education and provide access to basic technological needs, the organization showcased the transformative power of innovation in shaping a more inclusive and equitable society.

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National Recognition and Awards

Robotex India’s unwavering dedication to its mission garnered national recognition and prestigious awards. Our impactful contributions to societal development through technology were acknowledged, reinforcing its position as a trailblazer in the field of social innovation.

International Collaborations for Global Impact

In an era of interconnectedness, Robotex India forged meaningful collaborations with international organizations – Robotex International, Tallin, Estonia, amplifying its impact on a global scale. Sharing knowledge, resources, and best practices, these collaborations enabled the underprivileged students to contribute to international competitions in the role of technology in addressing social challenges.

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