Business Wire IndiaSpending longer hours indoors has impacted the way Indians approach beauty routines. According to the latest research by Mintel, 39%* users of facial moisturizer have used the product more since the COVID-19 outbreak than they did in the pre-Covid times. Nine out of 25 (36%**) previous users of facial serum/essence have increased their usage since the COVID-19 outbreak in March 2020 as compared to prior to the COVID-19 outbreak (i.e., 2019 or before). Close to one third (29%) *** Indians have used facial masks more since March 2020 than they did in 2019 or before. According to Mintel’s Global New Products Database (GNPD), despite the focus on skincare, skincare launches have dropped to 23% in Jul 2020-Jun 2021 from 25% in the previous year.
Tanya Rajani, Beauty & Personal Care Analyst – India said, “With more time spent at home, there has been a rise in consumer interest for skincare. Skin health is a priority for Indian consumers which is why even through the pandemic consumers continue to invest in skincare regimes. Indian consumers, especially those who are prone to acne, pigmentation and breakouts, are investing in skincare products to maintain their skin health.”
However, Indian consumers’ daily usage has been limited to facial moisturizers. Even prior to the pandemic, Indian consumers’ investment in the different types of skincare was very limited. The increased interest in skincare, thus, is an opportune time for brands to capitalize on. With consumers sitting more at home, they have more time at their disposal to try new products. Brands can use this stay-at-home period to dial up on education to expand the skincare regimen, especially with a cohort of consumers whose out-of-home routines have reduced since the pandemic.
Brands can encourage daily use by addressing specific issues and offering products for specific skin types. They can solidify beauty routines by offering innovative skincare products to address mask-related issues with new benefits, which will appeal to Indian consumers who must now wear a face mask in public. Including additional claims such as masked claims and self-care claims to cater to new consumer behavior can see longevity.
The declining need to doll up
Wearing make-up is an occasional affair for most Indians. Since the outbreak of the pandemic in India in March 2020, about a quarter of Indians have used less make-up than they did before the pandemic. Consider this – 23 out of 100 Indian consumers wore less eye make-up since March 2020 than they did in 2019 or before. According to Mintel’s latest research, 11 in 50 people wore less face make-up and lip make-up than they did before they were homebound due to the pandemic.
Rajani, said, “Indian consumers wear makeup primarily for out-of-home occasions like weddings or parties. Now with fewer occasions to step out, consumers are wearing makeup less and the usage of color cosmetics has reduced. To prevent a decline in usage, brands need to change their positioning and drive the message of its home-based use. Brands can tap more home-based occasions for makeup such as Zoom meetings, attending virtual social events such as weddings, birthdays, baby showers, going to intimate house parties and so on, to ensure continued use as opposed to a weekly indulgence.”
“Brands will have to strive to maximize in-home beauty experiences to make up for the drop in out-of-home beauty routines.”
Beauty routines surf the digital wave
COVID-19 has accelerated the influence of digital media. 35% Indian beauty product consumers said that digital media has the biggest influence on their beauty product purchase decision. Additionally, seven out of 20 Indians (35%) are interested in digital try-on features for their beauty products. More than one third of Indians (39%) said they enjoy watching and /or reading about what other people’s beauty routines are.
Tanya Rajani, Beauty & Personal Care Analyst – India said, “With consumers sitting at home more, their engagement with digital media has increased. Now is the right time for brands to assertively enter and capture the online space to educate, engage and retain consumers. Consumers are now more ingrained in the digital beauty ecosystem as they rely on e-commerce and social media for beauty updates, trends, and shopping. Consumers enjoy reading and watching other people’s beauty routines.”
As the pandemic continues to speed up digital adoption, beauty brands can deploy digital tools and tactics to nudge these consumers forward into becoming users over just spectators. Brands should create a presence at multiple digital touch points that have become an integral part of consumers’ lives. Virtual consultation, live streaming and digital try-ons are some of the engaging online mechanisms that can be used to drive beauty product awareness and enhance beauty routines for home-bound users. New digital tools like AR and VR adopted by brands can help consumers build their routine. Beauty routines that provide immersive experiences can provide the much-needed break consumers are seeking today.
Online/social media provides immense opportunities for brands to build brand loyalty. There is potential for brands to leverage the use of celebrities and influencers to build beauty routines and increase product usage, thus reaping the benefits of the burgeoning influencer marketing and social media hype generation. They can use the online/social medium to tailor engagement to different target groups, providing specific product suggestions or helpful, fun tips and beauty hacks
*1,675 internet users aged 18-65+ who have used facial moisturizer products either before and/or during the COVID-19 outbreak
**1,346 internet users aged 18-65+ who have used facial serum/essence products either before and/or during the COVID-19 outbreak
***3,000 internet users aged 18-65+
Bitdeer Group’s Customer Obsession Approach Brings It to the World Top Player
Business Wire India
Bitdeer Group, the world’s leading digital asset mining service provider, earlier announced its plans to list on the NASDAQ through a merger with the publicly traded special purpose acquisition company Blue Safari Group Acquisition Corp. The transaction values Bitdeer at an implied enterprise value of approximately $4 billion. It marks Bitdeer Group’s latest achievement on the group level and the success of its business lines that support the group’s thriving growth, which could not have been achieved without Bitdeer’s obsession with its customers that leads to the customer-centric approach throughout the years.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20211126005355/en/
Bitdeer Group’s Customer Obsession Approach Brings It to the World Top Player (Graphic: Business Wire)
The Iceberg of Success
What Bitdeer Group has achieved today is only the visible part of the tip of the iceberg. Over the past years, the group has made a number of strategically decisive moves that helped sharpen its competitive edge and consolidate its leading position in this fiercely competitive market. All of this originates from and is guided by a core concept: customer obsession – the philosophy that any innovations must be driven by what truly matters to customers. For Bitdeer Group, this revolves around three key areas: 1) value-adding service offerings and user-friendly functions, 2) a stable operating entity that abides by laws and mitigates risks, and 3) data privacy and security. To better meet these needs, the group has taken an agile approach in establishing and developing its business lines.
Joint-effort and Achievement from Multiple Business Lines
As one of the business lines under Bitdeer Group and a highly trusted sharing service platform for digital assets mining, Bitdeer was first launched in December 2018. Bitdeer provided exactly what customers were desperately seeking – a simpler and more accessible approach and channel to acquire cryptocurrencies – at a time when the barrier to entry for crypto mining was a major deterring factor for individual crypto miners and enthusiasts. Alongside the evolving market trends, Bitdeer has diversified its portfolio of offerings by adding state-of-the-art cryptocurrencies and altcoins. Different service modes (Classic and Accelerator) have also been created in response to users’ varying needs. The platform is also localized in 9 languages to provide greater convenience and access to the global community.
Mining Datacenter, another major business line under Bitdeer Group, has recently celebrated its achievement in adopting clean and renewable energy, which is a result of its determination to grow responsibly and awareness of environmental impacts arising from the mining operation. This is a pioneering breakthrough in the industry to develop professional and standardized mining facilities, which are capable of operating at optimal levels under various climate conditions and linking up with a range of power supplies supported by the group’s proprietary innovations. It has significantly improved stability and lowered risks associated with electricity supply, so as to provide users with reliability and stability.
The boom of the industry on a global scale brings with it both challenges and opportunities. The Outlook of Bitdeer Group remains promising given its customer-centric approach which drives constant innovation and optimization of its products and services. No matter how Bitdeer Group evolves in the future, the mindset of ‘customer obsession’ will always come first and be at its core.
About Bitdeer Group
Bitdeer Group is the world’s leading digital asset mining service provider. It was founded by Jihan Wu, Co-Founder of Bitmain and Matrixport, with venture investment from Sequoia Capital, IDG, and other well-known investment groups in the blockchain space. Headquartered in Singapore, Bitdeer Group currently operates in the United States and Europe. The Group has three business lines — Bitdeer, Mining Datacenter, and Minerplus — demonstrating the dedication and expertise in becoming the world’s most reliable digital asset mining service provider.
For more information, please get in touch with Bitdeer Group:
Sales Consultation: firstname.lastname@example.org
Business Cooperation: email@example.com
Mining Datacenter Partnership: firstname.lastname@example.org
*Information provided in this article is for general information and reference only and does not constitute nor is intended to be construed as any advertisement, professional advice, offer, solicitation, or recommendation to deal in any product. No guarantee, representation, warranty or undertaking, express or implied, is made as to the fairness, accuracy, timeliness, completeness or correctness of any information, or the future returns, performance or outcome of any product. Bitdeer expressly excludes any and all liability (to the extent permitted by applicable law) in respect of the information provided in this article, and in no event shall Bitdeer be liable to any person for any losses incurred or damages suffered as a result of any reliance on any information in this article.
View source version on businesswire.com: https://www.businesswire.com/news/home/20211126005355/en/
Mavenir Announces Commercial Availability of 4G Open RAN-based Outdoor Small Cell
Business Wire India
Mavenir, the Network Software Provider building the future of networks with cloud-native software that runs on any cloud and transforms the way the world connects, announced today the commercial availability of its 4G Open RAN small cell for outdoor deployments, expanding the MAVair radio and access portfolio of small cells to meet Communications Service Providers’ (CSPs) growing need for enhanced network capacity and coverage. The solution had already been tested and deployed in commercial operation with a Tier 1 European CSP.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20211124006039/en/
Mavenir’s 4G Open RAN Small Cell for Outdoor deployments. (Photo: Business Wire)
Mavenir’s outdoor small cell (O410) is a customer driven product, that addresses a need for outdoor small cells supporting both distributed and centralized Open RAN architectures. The solution is built on Mavenir’s modular hardware architecture and highly scalable, cloud-native software platforms, the underlying principles which enabled an expedited time-to-market with full architectural and deployment flexibility. Mavenir’s expanded small cells solutions, present a future proof way of building networks that ensures interoperability, vendor competition, element security and reduced operating costs across the RAN. Mavenir’s MAVair Open RAN small cells are market-proven, carrier grade solutions, that are easy to deploy, fully automated, software upgradable, highly scalable and adaptable.
The outdoor small cell supports both Split 2 and S1 interfaces and can be configured remotely for full deployment flexibility and upgradability, especially effective in areas where coverage and capacity from the CSPs macro is not available, is not economically viable, or faces zoning issues, etc. Ideal deployments include rural and remote locations, sites which are constrained by size, power, backhaul, and planning restrictions. The solution is plug and play, with zero-touch provisioning and installation, powered with Power over Ethernet (PoE) and offers interfaces with the same Open RAN CU as the macro network, and with common management with macro.
“By leveraging our modular hardware architecture and cloud-native scalable software, Mavenir is capable of delivering new products in an agile fashion which integrate and work seamlessly with other network components deployed by CSPs. This 4G outdoor small cell is the precursor for a completely new line of 4G and 5G Open RAN-based small cell products with integrated DU, as well as Multi RAT radio access solutions in general,” said Mavenir’s Aniruddho Basu, SVP and GM of Emerging Business.
With the release of the 4G outdoor small cell, Mavenir now has a complete offering of Multi-G (2G/3G/4G/5G), software upgradable, Open RAN-based small cells enabling CSPs to enhance their network capacity and coverage beyond in-building use cases.
Mavenir is building the future of networks and pioneering advanced technology, focusing on the vision of a single, software-based automated network that runs on any cloud. As the industry’s only end-to-end, cloud-native network software provider, Mavenir is focused on transforming the way the world connects, accelerating software network transformation for 250+ Communications Service Providers in over 120 countries, which serve more than 50% of the world’s subscribers. www.mavenir.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20211124006039/en/
Payhawk Raises $112 Million in the Second Largest Series B in Central and Eastern Europe
Business Wire India
Only seven months after closing its $20m Series A financing round, Payhawk announces its Series B of $112m all equity round led by US investor Greenoaks, who previously invested in high-growth companies like Checkout.com, Robinhood, Stripe and Brex
This is the second largest ever Series B for a B2B company in the CEE region after UiPath, and is the largest and fastest Series B in the spend management space across Europe
All existing investors, including QED Investors, Earlybird Digital East and Eleven Ventures are participating in the round
Payhawk currently serves companies in 27 countries with its company cards and spend management platform across Europe and will continue its global expansion with aims to open offices in the US, Netherlands, France, Australia and Singapore
The fintech will use the new funds to accelerate its product roadmap with the launch of a credit card in Q1 2022, and low-cost cross-border transfers as an alternative to SWIFT payments
Payhawk, the payments and expense solution with offices in London, Sofia, Berlin and Barcelona, has raised $112 million just three years after its inception, valuing the company at $570m. The Series B round is led by the San Francisco-based investor Greenoaks, who has a strong track record of investing in high-growth technology companies such as Gorillas, Robinhood, Stripe and Brex. All existing investors, including QED Investors, Earlybird Digital East and Eleven Ventures are participating in the round.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20211122006123/en/
Description: Hristo Borisov CEO left, Boyko Karadzhov CTO centre, Konstantin Djengozov CFO. (Photo: Business Wire)
Currently, finance teams are still bound to a high amount of manual work as they are using multiple disconnected tools for cards, payments, invoices and expense management. Payhawk reduces the amount of manual work by combining those key elements in one platform and therefore acting as a one-stop-shop for finance teams.
With high-growth companies, in particular, looking to digitise financial processes, Payhawk emerges as the leading platform for large SMEs and enterprise customers, especially those multinationals who have multiple offices worldwide.
In 2021, Payhawk introduced 3% cashback on all payments, new enterprise features, free bill payments, and support for Apple Pay and Google Pay in 30 countries. Since its Series A round, transaction volume through the platform has increased by 663% and continues to grow at 45%+ month-on-month in October. Its customer base consists of a mix of scale-ups and corporates in 27 countries across Europe, including A.T.U, Luxair, Flink, Viking Life and Wagestream.
In 2022, Payhawk will continue its expansion by aiming to open offices in the U.S., the Netherlands, Australia and Singapore, enabling the company to further expand its product offering by introducing credit cards and allowing smarter and cheaper cross-border transactions on top of its invoice management system.
These expansion and product build plans will run in tandem with growing the marketing and sales team in Payhawk’s key markets of the UK, Germany, Spain and Benelux. To further boost its enterprise focus, the company has appointed Paul Albert as SVP Global Sales, who will lead direct sales, partnerships and customer success.
Patrick Backhouse, a Partner of Greenoaks, said, “Ask any business owner, and they’ll tell you that managing corporate spend is among the most frustrating parts of running a company. It requires significant manual work that consumes employee time and introduces substantial room for error. Payhawk turns a fragmented process into a seamless one, providing a single place to manage the entire spending lifecycle from company cards to expenses and bill payments to invoices. We’ve been thrilled to see how fast they’ve grown, already serving a truly global customer base that’s attracted by powerful and delightful software. We think that painful expense reports and bill payments should be a thing of the past, and we are excited to partner with Payhawk on the way to getting there.”
Hristo Borisov, CEO and Founder at Payhawk, said, “Managing company cards, especially reports, bill payments, and invoices is currently a disconnected experience bridged by finance teams through a lot of manual work. We are building enterprise software running on global payments infrastructure that automates all spend processes. Our strong product background and engineering team allows us to move at break-neck speed. This, in turn, will enable global enterprises and fast-growing technology companies to transform how they manage their company spending, and improve efficiencies while unlocking employee time to be better spent elsewhere”
Payhawk is a financial platform that combines expense management, payments and invoice management in one solution and therefore works as a one-stop-shop for finance teams. Its customer base consists of a mix of fast-growing and mature multinational companies like LuxAir, Lotto24, Viking Life, Gtmhub, Flink, MacPaw and By Miles. Payhawk is also leading the digital transformation agenda of companies like A.T.U in Germany, where the product has replaced cash with company cards at more than 550 branches. The fintech is headquartered in London and was founded in 2018 by Hristo Borisov, Boyko Karadzhov and Konstantin Dzhengozov and is supported by renowned investors such as Greenoaks, QED Investors, Earlybird Digital East and Eleven Ventures.
Founded in 2012, Greenoaks is a global investment firm that makes concentrated, long-term investments in technology-enabled businesses around the world. At Greenoaks, we believe a small handful of companies define each generation. Our sole mission is to identify these companies early in their life cycles and partner with their founders for decades. We’ve led investments in companies such as Discord, Brex, and Rippling in the US; Deliveroo and Checkout in Europe; Coupang in South Korea; and Kavak in Latin America.
View source version on businesswire.com: https://www.businesswire.com/news/home/20211122006123/en/
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