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Disney+ Hotstar Multiplex Unveils a Clutter-Breaking Campaign Featuring the Iconic Crime Master Gogo, Showcasing Its Blockbuster Movie Offerings

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Disney+ Hotstar Multiplex Unveils a Clutter-Breaking Campaign Featuring the Iconic Crime Master Gogo, Showcasing Its Blockbuster Movie Offerings

Business Wire India
The campaign features veteran actor Shakti Kapoor returning in his timeless Crime Master Gogo avatar 
Actors Shraddha Kapoor and Karisma Kapoor also feature as a part of the campaign highlighting the movie offerings available under Disney+ Hotstar Multiplex 

 
Catch the TVC here: https://www.youtube.com/watch?v=PCIypZIDs5Y

Reviving an iconic character from Indian cinema, Disney+ Hotstar launched their latest TVC, showcasing the immense popularity of the blockbuster direct-to-digital movies releases under Disney+ Hotstar Multiplex. The film features actor Shakti Kapoor, returning after more than 25 years as the timeless Crime Master Gogo. The iconic entertainer shares the screen with his daughter and actor Shraddha Kapoor for the first time. Also welcoming him back is actor Karisma Kapoor from the classic film ‘Andaz Apna Apna’ produced by Mr. Vinay Sinha (copyright: Vinay Pictures).
 
Conceptualized by DDB Mudra, the film shows Shakti Kapoor as Crime Master Gogo turned salesman who is selling the Disney+ Hotstar Multiplex proposition to people. However, on learning that the audiences are already enjoying the latest movies on Disney+ Hotstar, Crime Master Gogo causes mayhem in town staying true to his famed dialogue “Aya hoon, kuch toh lootkar jaunga!”.
 
“Disney+ Hotstar Multiplex has built a library of both blockbuster and highly acclaimed films that have garnered a spectacular response from India’s movie-loving audiences,” said Sidharth Shakdher, Executive Vice President, Disney+ Hotstar.  “Through our new marketing campaign, we are celebrating the success of our exclusive, made-for-the-big-screen movie releases on Multiplex, and announcing the upcoming blockbusters. The campaign aims to entertain with the evergreen Shakti Kapoor reprising his iconic character, Crime Master Gogo, and the hilarity that ensues when Gogo takes on the role of a salesperson for Disney+ Hotstar Multiplex,” he added.
 
The campaign underlines the platform’s continued commitment to delivering the biggest and most-anticipated movies of India’s mega-stars, like the upcoming Ajay Devgn-starrer Bhuj: The Pride of India, Bhoot Police starring Saif Ali Khan, Arjun Kapoor, Jacqueline Fernandez, and Yami Gautam, and Hungama 2 starring Shilpa Shetty, Meezaan Jaffrey and Paresh Rawal – all releasing under the Disney+ Hotstar Multiplex banner within a three-month window.
 
Actor Shakti Kapoor said, “Love and appreciation from audiences have kept my characters alive even after all these years, and I am so happy to have recreated the Crime Master Gogo look for Disney+ Hotstar. Reliving those moments again was made even more special because it was the first time that I got to share the screen with my daughter Shraddha. Back in the day, we could have never imagined that movies could be accessible to people at all times with just the touch of a button. But Disney+ Hotstar Multiplex has ensured that the latest movies reach audiences at home.”
 
Disney+ Hotstar Multiplex ushers in a re-imagined ‘first-day-first-show’ for fans by releasing the most anticipated movies directly to digital, featuring some of the biggest and most loved actors. These include upcoming titles Bhuj: The Pride of India, Hungama 2, and Bhoot Police and already released Laxmii starring Akshay Kumar, late Sushant Singh Rajput in Dil BecharaSanjay Dutt, Alia Bhatt, Aditya Roy Kapur, and Pooja Bhatt in Sadak 2, Abhishek Bachchan in The Big Bull, Vidyut Jammwal in Khuda Haafiz, Jimmy Sheirgill in Collar Bomb, Kirti Kulhari in Shaadisthan, Kunal Khemu and Rasika Dugal in Lootcase, amongst others. Fans can also enjoy regional language movies including Mookuthi Amman, Bhoomi, Teddy, and Paramapadham Vilayuttu released under the Disney+ Hotstar Multiplex banner which has received a positive response from the audience across the country. To access Disney+ Hotstar Multiplex and enjoy the magic of blockbuster movies, users need an active subscription to Disney+ Hotstar.

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Conviva and the Trade Desk Partner to Improve Contextual Advertising for Premium Streaming Publishers

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Conviva and the Trade Desk Partner to Improve Contextual Advertising for Premium Streaming Publishers

Business Wire India

Conviva, the intelligence cloud for streaming media, and global advertising technology leader The Trade Desk, have entered a first-of-its-kind partnership to provide the streaming advertising industry the contextual content signals needed in the bidstream to improve their connected TV campaigns based on signals and effectiveness. Together, the two companies will help premium publishers supply programmatic buyers with the network, genre, rating, length and other detailed data sorely lacking in the streaming industry while still maintaining data control. Details of the partnership, product offering, participating publishers and how premium publishers can participate and benefit, will be available via a webinar in August.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210729005953/en/

The Trade Desk + Conviva (Graphic: Business Wire)

According to Conviva’s State of Streaming Advertising report, released in June 2021, only 39% of buyers believe they have the data needed to run streaming ad campaigns effectively and only 8% of buyers feel streaming content has context that is safe for their brand. The partnership between Conviva and The Trade Desk directly addresses these concerns and will enable The Trade Desk to be the first to provide its customers with streaming contextual advertising, a first for the industry.

“The simple truth is streaming advertising needs transparent, contextual data to continue to build confidence in the channel,” said Keith Zubchevich, CEO of Conviva. “By integrating The Trade Desk and our premium publisher partners, we will help unlock the multi-billion opportunity in streaming advertising and move the industry forward. Brands will have the detailed contextual data they need; publishers will remain in full control. It’s a win-win for everyone.”

Conviva sources census, real-time content metadata straight from the video player of premium publishers making it the most reliable set of streaming content data in the industry. Specifically, its proprietary Stream Sensor™ technology is currently embedded in 3.3 billion streaming video applications, measuring in excess of 500 million unique viewers watching 180 billion streams per year with nearly 2 trillion real-time transactions per day across more than 180 countries.

“Our goal is to provide as much data as possible to our advertising clients as they plan and execute their digital media campaigns,” said Michelle Hulst, COO, The Trade Desk. “By partnering with Conviva to offer connected TV advertisers with even more data than what’s available in linear TV, we are opening up a new world of opportunity while maintaining the control and safeguards that are desired by both publishers and brands.”

About Conviva

Conviva is the intelligence cloud for streaming media. Powered by our patented Stream Sensor™ and Stream ID™, our real-time platform enables marketers, advertisers, tech ops, engineering and customer care teams to build, engage and monetize their audiences. Conviva is dedicated to supporting brands like CCTV, DAZN, Disney+, Hulu, Paramount+, Peacock, Sky, Sling TV, TED and WarnerMedia as they unlock the incredible opportunity in streaming media. Today our platform processes nearly 2 trillion streaming data events daily, supporting more than 500 million unique viewers watching 180 billion streams per year across 3.3 billion applications streaming on devices. Conviva ensures digital businesses of all sizes can stream better—every stream, every screen, every second. To learn more, visit www.conviva.com.

About The Trade Desk

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter and LinkedIn.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210729005953/en/

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Riskified Ltd. Announces Pricing of Initial Public Offering

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Riskified Ltd. Announces Pricing of Initial Public Offering

Business Wire India

Riskified Ltd. (“Riskified”), a fraud management platform enabling frictionless eCommerce, today announced the pricing of its initial public offering of 17,500,000 Class A ordinary shares at a public offering price of $21.00 per Class A ordinary share. The offering consists of 17,300,000 Class A ordinary shares offered by Riskified and 200,000 Class A ordinary shares to be sold by one of Riskified’s existing shareholders. Riskified will not receive any proceeds from the sale of the shares by the selling shareholder. The underwriters will have a 30-day option to purchase up to an additional 2,625,000 Class A ordinary shares from Riskified at the initial public offering price, less underwriting discounts and commissions. The Class A ordinary shares are expected to begin trading on the New York Stock Exchange on July 29, 2021 under the ticker symbol “RSKD”.

The closing of the offering is expected to occur on August 2, 2021 subject to the satisfaction of customary closing conditions.

Goldman Sachs & Co. LLC, J.P. Morgan Securities LLC and Credit Suisse Securities (USA) LLC are acting as lead book-running managers for the offering. Barclays Capital Inc., KeyBanc Capital Markets Inc., Piper Sandler & Co., Truist Securities, Inc. and William Blair & Company, L.L.C. are joint book-running managers for the offering. Loop Capital Markets LLC, Samuel A. Ramirez & Company, Inc., Siebert Williams Shank & Co., LLC and Stern Brothers & Co. are acting as co-managers for the offering.

The offering is being made only by means of a prospectus. A copy of the final prospectus related to the offering may be obtained, when available, from Goldman Sachs & Co. LLC, Attn: Prospectus Department, 200 West Street, New York, New York, 10282, by email at prospectus-ny@ny.email.gs.com, or by telephone at 866-471-2526; J.P. Morgan Securities LLC, Attn: Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, New York, 11717, by email at Prospectus-eq_fi@jpmorgan.com, or by telephone at 1-866-803-9204; and Credit Suisse Securities (USA) LLC, Attn: Prospectus Department, One Madison Avenue, New York, New York, 10010, by email at newyork.prospectus@credit-suisse.com, or by telephone at 800-221-1037.

A registration statement on Form F-1 relating to these securities has been filed with, and was declared effective by, the SEC. This press release shall not constitute an offer to sell or the solicitation of an offer to buy these securities, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

About Riskified

Riskified empowers businesses to realize the full potential of eCommerce by making it safe, accessible, and frictionless. Riskified has built a next-generation eCommerce risk management platform that allows online merchants to create trusted relationships with their consumers. Leveraging machine learning that benefits from a global merchant network, Riskified’s platform identifies the individual behind each online interaction, helping merchants—Riskified’s customers—eliminate risk and uncertainty from their business. Riskified drives higher sales and reduces fraud and other operating costs for its merchants and strives to provide superior consumer experiences, as compared to its merchants’ performance prior to onboarding Riskified.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210728006106/en/

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Asia Pacific Spending on IT, Business Services Exceeds US $3B in a Quarter for First Time

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Asia Pacific Spending on IT, Business Services Exceeds US $3B in a Quarter for First Time

Business Wire India

Asia Pacific’s spending on IT and business services surpassed US $3 billion for the first time in a quarter, with record levels of spending in Q2 for both cloud-based and traditional managed services, according to the latest state-of-the-industry report from Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm.

 

The Asia Pacific ISG Index™, which measures commercial outsourcing contracts with annual contract value (ACV) of US $5 million or more, shows the region generated US $3.4 billion in combined-market ACV in the second quarter, up 59 percent against a soft quarter last year at the outset of the pandemic, and up 35 percent from the first quarter.

 

ACV for cloud-based services (as-a-service) came in at a record $2.4 billion, up 50 percent over last year, on 52 percent growth in infrastructure-as-a-service (IaaS), to a record $2.1 billion, and 38 percent growth in software-as-a-service (SaaS), to a record $312 million.

 

Managed services, meanwhile, turned in its best quarter in two years, with ACV soaring 87 percent, to a record $929 million. IT outsourcing (ITO) reached a record $800.1 million, up 80 percent, and business process outsourcing (BPO) rocketed 148 percent, to $129 million. Contract activity was at its highest level in the region in three years. Among the 62 deals signed during the quarter, 12 were valued at more than US $30 million of ACV – more of this size than were signed in all of 2020.

 

Within the region, most markets delivered sizeable year-over-year growth in managed services, including Australia-New Zealand (ANZ), China, Japan and South Asia, with only Korea declining versus the prior year.

 

“The second quarter was a real standout for the Asia Pacific region, with record demand in virtually every segment and strong growth across the board,” said Scott Bertsch, partner and regional leader, ISG Asia Pacific. “The results in ANZ, the region’s largest managed services market, were particularly encouraging. With more than $300 million of ACV this quarter, ANZ delivered its best performance since the end of 2018.”

 

For the first half of 2021, the combined market generated a record US $5.8 billion of ACV, up 32 percent. As-a-service, at a record US $4.5 billion, was up 33 percent, and managed services, at US $1.3 billion, was up 28.5 percent.

 

Within as-a-service, IaaS reached a record US $3.9 billion, up 34 percent, and SaaS hit a record US $614 million, up 23 percent. The battle for hyperscale cloud supremacy in the region continues, with Chinese providers adding to the competition. During the quarter, BMW Group opened a joint innovation base with Alibaba Cloud in Shanghai, and global mining firm BHP, based in Australia, signed cloud deals with both AWS and Microsoft Azure.

 

Competition is also heating up in the cloud-based ERP software space. In Japan, Sumitomo Mitsui Financial Group recently selected Oracle Fusion Cloud ERP to consolidate accounting functions, Toshiba chose SAP to replace its legacy financial systems, and Adobe remained active in the region by leveraging its digital media business and signing new clients such as Toyota and Bytedance.

 

On the managed services side, ITO reached US $1.1 billion, up 21.5 percent, on 77 transactions, with strength in application development and maintenance (ADM) services, even as infrastructure services declined. A notable ADM award was Accenture’s deal with Japanese telecom company KDDI. One of the larger awards this quarter was HCL winning a multi-tower IT transaction with a diversified financial firm.

 

BPO reached US $237 million, up 75 percent, spurred by industry-specific BPO and engineering and R&D services. Neusoft clinched a sizable ER&D agreement to supply Geely Smart Cars with infotainment systems, and Globant won a deal with Nissan’s customer service team.

 

Global Forecast

 

ISG is forecasting the market for cloud-based services (IaaS and SaaS) will grow 21 percent globally in 2021, up from its 18 percent growth forecast last quarter. The firm also is raising its forecast for managed services growth to 9 percent, up from its prior forecast of 5 percent.

 

About the ISG Index™

 

The ISG Index™ is recognized as the authoritative source for marketplace intelligence on the global technology and business services industry. For 75 consecutive quarters, it has detailed the latest industry data and trends for financial analysts, enterprise buyers, software and service providers, law firms, universities and the media. In 2016, the ISG Index was expanded to include coverage of the fast-growing as-a-service market, measuring the significant impact cloud-based services are having on digital business transformation. ISG also provides ongoing analysis of automation and other digital technologies in its quarterly ISG Index presentations. For more, visit this webpage.

 

About ISG

 

ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 700 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,300 digital-ready professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry’s most comprehensive marketplace data. For more information, visit www.isg-one.com.

 

 

View source version on businesswire.com: https://www.businesswire.com/news/home/20210726005821/en/

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