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Latest Cisco AppDynamics App Attention Index Reveals Brands Have Only One Shot to Win Over Customers

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Latest Cisco AppDynamics App Attention Index Reveals Brands Have Only One Shot to Win Over Customers

Business Wire India

 News Summary

76 percent of consumers say their expectations of digital services have increased since the start of 2020.
60 percent of consumers now blame the application and brand when they encounter a problem with a digital service, irrespective of the issue.
57 percent of consumers claim brands have one shot to impress them and if their digital service does not perform, they won’t use them again.

 

Cisco AppDynamics today released the latest report in its App Attention Index research series, revealing consumer reliance on applications and digital services has soared since the start of the COVID-19 pandemic. The global study, which examined the digital behaviors of more than 13,000 global consumers, also identified consumers now have a zero-tolerance policy for poor application experience and automatically place blame on the application and brand, no matter where a performance issue stems from.

 

Consumers blame the brand when the application experience fails

 

Since the start of 2020, consumers have experienced a sudden and total reliance on digital services, altering how they engage with brands, consume goods and services, and make purchasing decisions. In fact, the research shows that people are using 30 percent1 more applications today than they did before the pandemic.

 

The research highlights that because of their increasing reliance and use of digital services, 76 percent2 of consumers say their expectations of digital services have increased since the start of 2020. Alarmingly for brands, when expectations aren’t met, 60 percent3 of consumers will now automatically blame the application and the brand no matter where the issue actually lives. Whether it’s within the application itself – such as pages loading slowly, downtime, or security failures; or external factors like internet connectivity, slow payment gateways or technical issues with third party services – to the consumer there is no distinction and they will now place responsibility firmly on the brand.

 

72 percent4 of people believe it’s the responsibility of the brand to ensure that the digital service or application works perfectly.
92 percent5 say they expect digital services to have reliable, consistent performance.

Loyalty lies with brands that invest in application experience

 

Consumers have not only come to rely on applications and digital services to function in everyday life, but they also used them to facilitate social interactions in the absence of traditional ways of connecting in person. The research found that the majority of consumers (85%)6 say that digital services have become a critical part of daily life, with 84 percent7 stating those services helped them get through the pandemic in a positive way. Additionally, consumers are now loyal to brands based on how significantly they invested in digital services during the pandemic.

 

72 percent8 say they feel grateful to the brands that invested in digital experiences during the pandemic so they could get access to the services that they love and rely on.
67 percent9 say they feel more loyal to brands that went above and beyond with the quality of their digital service during the pandemic.

Brands have one shot to get the ‘total application experience’ right

 

61 percent10 of consumers now state their expectations for digital services have changed forever and they will no longer tolerate poor performance. The research goes on to find that 72 percent11 of consumers believe it’s the responsibility of the brand to ensure that digital services work perfectly, and more than half (57%)12 state that brands have one shot to deliver positive digital experiences before they switch to another provider.

 

72 percent13 say they simply don’t care who is responsible for problems with digital services, they just want them fixed and to work.
68 percent14 consider it disrespectful to users for brands to offer a poor digital experience in this day and age.
57 percent15 believe most problems with digital services and applications are completely avoidable.

“Applications have become the lifeline to normality for people in every corner of the world and consumers are no longer willing to settle for anything less than a perfect digital experience,” said Linda Tong, vice president and general manager of Cisco AppDynamics. “Technologists are now under more pressure than ever to deliver the ‘total application experience’ to users within their first interaction. Cisco AppDynamics is the only provider that can help them meet users’ expectations by delivering a critical component of Cisco’s full-stack observability solution, which helps technologists see, understand, and optimize what happens inside and beyond their IT architecture – all through the lens of business impact.”

 

“People contact us under their most dire circumstances and need help resolving life-altering challenges immediately. We want them to know we’re the right people for the job, so our goal is to make sure our customers get connected with an advisor quickly, never getting disconnected or languishing in a chat queue,” said Chris Younger, senior vice president, Freedom Financial Network. “AppDynamics gives us the visibility and insights we need to make sure that every component of the workflow that delivers a customer directly to an agent instantly and seamlessly is working exactly as it should.”

 

73 percent16 of consumers stated that even as life returns to normal, they know they will continue to rely on the digital services they utilized during the pandemic. This means the pressure technologists are under to tackle the complexities of modern architectures in order to deliver flawless digital experiences isn’t going away.

 

Cisco AppDynamics is committed to helping technologists take on these challenges of leading technology health and performance to deliver the ‘total application experience’ to users. To learn more about Cisco’s full-stack observability solution and the AppDynamics Business Observability platform, visit appdynamics.com.

 

Other Resources:

 

App Attention Index 2021 Report

Research Methodology:

 

The research included interviews with more than 13,000 consumers, in the United States, United Kingdom, Australia, Canada, France, Germany, India, Japan, Russia, Singapore and the United Arab Emirates. The research was conducted by Insight Avenue in June 2021.

 

About Cisco

 

Cisco (NASDAQ: CSCO) is the worldwide leader in technology that powers the Internet. Cisco inspires new possibilities by reimagining your applications, securing your enterprise, transforming your infrastructure, and empowering your teams for a global and inclusive future. Discover more on The Network and follow us on Twitter.

 

About Cisco AppDynamics

 

Cisco AppDynamics, the industry leading Business Observability platform, is a key component of Cisco’s solution for full-stack observability with business context. AppDynamics helps technologists prevent digital performance issues by monitoring cloud-native technologies and traditional infrastructure to understand exactly what drives user experiences and impacts the bottom line for businesses. Core products include: Business iQ, Experience Journey Map, Secure Application and Cognition Engine.

 

AppDynamics has been recognized by Gartner as a leader in the APM market for more than nine years. It received Glassdoor’s 2019 Best Places to Work Award and Fortune’s #1 Best Place to Work in 2021 as part of Cisco.

 

Endnotes

 

1. The App Attention Index 2021: Who takes the rap for the app?
2. The App Attention Index 2021: Who takes the rap for the app?
3. The App Attention Index 2021: Who takes the rap for the app?
4. The App Attention Index 2021: Who takes the rap for the app?
5. The App Attention Index 2021: Who takes the rap for the app?
6. The App Attention Index 2021: Who takes the rap for the app?
7. The App Attention Index 2021: Who takes the rap for the app?
8. The App Attention Index 2021: Who takes the rap for the app?
9. The App Attention Index 2021: Who takes the rap for the app?
10. The App Attention Index 2021: Who takes the rap for the app?
11. The App Attention Index 2021: Who takes the rap for the app?
12. The App Attention Index 2021: Who takes the rap for the app?
13. The App Attention Index 2021: Who takes the rap for the app?
14. The App Attention Index 2021: Who takes the rap for the app?
15. The App Attention Index 2021: Who takes the rap for the app?
16. The App Attention Index 2021: Who takes the rap for the app?

 

 

View source version on businesswire.com: https://www.businesswire.com/news/home/20210720005204/en/

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Conviva and the Trade Desk Partner to Improve Contextual Advertising for Premium Streaming Publishers

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Conviva and the Trade Desk Partner to Improve Contextual Advertising for Premium Streaming Publishers

Business Wire India

Conviva, the intelligence cloud for streaming media, and global advertising technology leader The Trade Desk, have entered a first-of-its-kind partnership to provide the streaming advertising industry the contextual content signals needed in the bidstream to improve their connected TV campaigns based on signals and effectiveness. Together, the two companies will help premium publishers supply programmatic buyers with the network, genre, rating, length and other detailed data sorely lacking in the streaming industry while still maintaining data control. Details of the partnership, product offering, participating publishers and how premium publishers can participate and benefit, will be available via a webinar in August.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210729005953/en/

The Trade Desk + Conviva (Graphic: Business Wire)

According to Conviva’s State of Streaming Advertising report, released in June 2021, only 39% of buyers believe they have the data needed to run streaming ad campaigns effectively and only 8% of buyers feel streaming content has context that is safe for their brand. The partnership between Conviva and The Trade Desk directly addresses these concerns and will enable The Trade Desk to be the first to provide its customers with streaming contextual advertising, a first for the industry.

“The simple truth is streaming advertising needs transparent, contextual data to continue to build confidence in the channel,” said Keith Zubchevich, CEO of Conviva. “By integrating The Trade Desk and our premium publisher partners, we will help unlock the multi-billion opportunity in streaming advertising and move the industry forward. Brands will have the detailed contextual data they need; publishers will remain in full control. It’s a win-win for everyone.”

Conviva sources census, real-time content metadata straight from the video player of premium publishers making it the most reliable set of streaming content data in the industry. Specifically, its proprietary Stream Sensor™ technology is currently embedded in 3.3 billion streaming video applications, measuring in excess of 500 million unique viewers watching 180 billion streams per year with nearly 2 trillion real-time transactions per day across more than 180 countries.

“Our goal is to provide as much data as possible to our advertising clients as they plan and execute their digital media campaigns,” said Michelle Hulst, COO, The Trade Desk. “By partnering with Conviva to offer connected TV advertisers with even more data than what’s available in linear TV, we are opening up a new world of opportunity while maintaining the control and safeguards that are desired by both publishers and brands.”

About Conviva

Conviva is the intelligence cloud for streaming media. Powered by our patented Stream Sensor™ and Stream ID™, our real-time platform enables marketers, advertisers, tech ops, engineering and customer care teams to build, engage and monetize their audiences. Conviva is dedicated to supporting brands like CCTV, DAZN, Disney+, Hulu, Paramount+, Peacock, Sky, Sling TV, TED and WarnerMedia as they unlock the incredible opportunity in streaming media. Today our platform processes nearly 2 trillion streaming data events daily, supporting more than 500 million unique viewers watching 180 billion streams per year across 3.3 billion applications streaming on devices. Conviva ensures digital businesses of all sizes can stream better—every stream, every screen, every second. To learn more, visit www.conviva.com.

About The Trade Desk

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter and LinkedIn.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210729005953/en/

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Riskified Ltd. Announces Pricing of Initial Public Offering

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Riskified Ltd. Announces Pricing of Initial Public Offering

Business Wire India

Riskified Ltd. (“Riskified”), a fraud management platform enabling frictionless eCommerce, today announced the pricing of its initial public offering of 17,500,000 Class A ordinary shares at a public offering price of $21.00 per Class A ordinary share. The offering consists of 17,300,000 Class A ordinary shares offered by Riskified and 200,000 Class A ordinary shares to be sold by one of Riskified’s existing shareholders. Riskified will not receive any proceeds from the sale of the shares by the selling shareholder. The underwriters will have a 30-day option to purchase up to an additional 2,625,000 Class A ordinary shares from Riskified at the initial public offering price, less underwriting discounts and commissions. The Class A ordinary shares are expected to begin trading on the New York Stock Exchange on July 29, 2021 under the ticker symbol “RSKD”.

The closing of the offering is expected to occur on August 2, 2021 subject to the satisfaction of customary closing conditions.

Goldman Sachs & Co. LLC, J.P. Morgan Securities LLC and Credit Suisse Securities (USA) LLC are acting as lead book-running managers for the offering. Barclays Capital Inc., KeyBanc Capital Markets Inc., Piper Sandler & Co., Truist Securities, Inc. and William Blair & Company, L.L.C. are joint book-running managers for the offering. Loop Capital Markets LLC, Samuel A. Ramirez & Company, Inc., Siebert Williams Shank & Co., LLC and Stern Brothers & Co. are acting as co-managers for the offering.

The offering is being made only by means of a prospectus. A copy of the final prospectus related to the offering may be obtained, when available, from Goldman Sachs & Co. LLC, Attn: Prospectus Department, 200 West Street, New York, New York, 10282, by email at prospectus-ny@ny.email.gs.com, or by telephone at 866-471-2526; J.P. Morgan Securities LLC, Attn: Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, New York, 11717, by email at Prospectus-eq_fi@jpmorgan.com, or by telephone at 1-866-803-9204; and Credit Suisse Securities (USA) LLC, Attn: Prospectus Department, One Madison Avenue, New York, New York, 10010, by email at newyork.prospectus@credit-suisse.com, or by telephone at 800-221-1037.

A registration statement on Form F-1 relating to these securities has been filed with, and was declared effective by, the SEC. This press release shall not constitute an offer to sell or the solicitation of an offer to buy these securities, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

About Riskified

Riskified empowers businesses to realize the full potential of eCommerce by making it safe, accessible, and frictionless. Riskified has built a next-generation eCommerce risk management platform that allows online merchants to create trusted relationships with their consumers. Leveraging machine learning that benefits from a global merchant network, Riskified’s platform identifies the individual behind each online interaction, helping merchants—Riskified’s customers—eliminate risk and uncertainty from their business. Riskified drives higher sales and reduces fraud and other operating costs for its merchants and strives to provide superior consumer experiences, as compared to its merchants’ performance prior to onboarding Riskified.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210728006106/en/

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Asia Pacific Spending on IT, Business Services Exceeds US $3B in a Quarter for First Time

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Asia Pacific Spending on IT, Business Services Exceeds US $3B in a Quarter for First Time

Business Wire India

Asia Pacific’s spending on IT and business services surpassed US $3 billion for the first time in a quarter, with record levels of spending in Q2 for both cloud-based and traditional managed services, according to the latest state-of-the-industry report from Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm.

 

The Asia Pacific ISG Index™, which measures commercial outsourcing contracts with annual contract value (ACV) of US $5 million or more, shows the region generated US $3.4 billion in combined-market ACV in the second quarter, up 59 percent against a soft quarter last year at the outset of the pandemic, and up 35 percent from the first quarter.

 

ACV for cloud-based services (as-a-service) came in at a record $2.4 billion, up 50 percent over last year, on 52 percent growth in infrastructure-as-a-service (IaaS), to a record $2.1 billion, and 38 percent growth in software-as-a-service (SaaS), to a record $312 million.

 

Managed services, meanwhile, turned in its best quarter in two years, with ACV soaring 87 percent, to a record $929 million. IT outsourcing (ITO) reached a record $800.1 million, up 80 percent, and business process outsourcing (BPO) rocketed 148 percent, to $129 million. Contract activity was at its highest level in the region in three years. Among the 62 deals signed during the quarter, 12 were valued at more than US $30 million of ACV – more of this size than were signed in all of 2020.

 

Within the region, most markets delivered sizeable year-over-year growth in managed services, including Australia-New Zealand (ANZ), China, Japan and South Asia, with only Korea declining versus the prior year.

 

“The second quarter was a real standout for the Asia Pacific region, with record demand in virtually every segment and strong growth across the board,” said Scott Bertsch, partner and regional leader, ISG Asia Pacific. “The results in ANZ, the region’s largest managed services market, were particularly encouraging. With more than $300 million of ACV this quarter, ANZ delivered its best performance since the end of 2018.”

 

For the first half of 2021, the combined market generated a record US $5.8 billion of ACV, up 32 percent. As-a-service, at a record US $4.5 billion, was up 33 percent, and managed services, at US $1.3 billion, was up 28.5 percent.

 

Within as-a-service, IaaS reached a record US $3.9 billion, up 34 percent, and SaaS hit a record US $614 million, up 23 percent. The battle for hyperscale cloud supremacy in the region continues, with Chinese providers adding to the competition. During the quarter, BMW Group opened a joint innovation base with Alibaba Cloud in Shanghai, and global mining firm BHP, based in Australia, signed cloud deals with both AWS and Microsoft Azure.

 

Competition is also heating up in the cloud-based ERP software space. In Japan, Sumitomo Mitsui Financial Group recently selected Oracle Fusion Cloud ERP to consolidate accounting functions, Toshiba chose SAP to replace its legacy financial systems, and Adobe remained active in the region by leveraging its digital media business and signing new clients such as Toyota and Bytedance.

 

On the managed services side, ITO reached US $1.1 billion, up 21.5 percent, on 77 transactions, with strength in application development and maintenance (ADM) services, even as infrastructure services declined. A notable ADM award was Accenture’s deal with Japanese telecom company KDDI. One of the larger awards this quarter was HCL winning a multi-tower IT transaction with a diversified financial firm.

 

BPO reached US $237 million, up 75 percent, spurred by industry-specific BPO and engineering and R&D services. Neusoft clinched a sizable ER&D agreement to supply Geely Smart Cars with infotainment systems, and Globant won a deal with Nissan’s customer service team.

 

Global Forecast

 

ISG is forecasting the market for cloud-based services (IaaS and SaaS) will grow 21 percent globally in 2021, up from its 18 percent growth forecast last quarter. The firm also is raising its forecast for managed services growth to 9 percent, up from its prior forecast of 5 percent.

 

About the ISG Index™

 

The ISG Index™ is recognized as the authoritative source for marketplace intelligence on the global technology and business services industry. For 75 consecutive quarters, it has detailed the latest industry data and trends for financial analysts, enterprise buyers, software and service providers, law firms, universities and the media. In 2016, the ISG Index was expanded to include coverage of the fast-growing as-a-service market, measuring the significant impact cloud-based services are having on digital business transformation. ISG also provides ongoing analysis of automation and other digital technologies in its quarterly ISG Index presentations. For more, visit this webpage.

 

About ISG

 

ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 700 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,300 digital-ready professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry’s most comprehensive marketplace data. For more information, visit www.isg-one.com.

 

 

View source version on businesswire.com: https://www.businesswire.com/news/home/20210726005821/en/

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